Ted Ted Dance Company
The TED TED Dance Company is a small multi artist dance collective located in Brooklyn New York. The owner approached me with a need for a logo that illustrated their craft in a serious and non ironic way. The logo mark I designed is flexible, readable at almost all scales and is applicable for posters, T shirts, programs and other ephemera.
The Logo mark
Hands and arms outstretched at opposing angles, illustrating thrust and dynamism. The logo mark implies movement and encapsulates the balance between visual art and dance that Ted Ted strives for. Many iterations involving one hand, a whole body, and various rearrangements of components were required before settling on the final mark.
The logo mark is usable as a small watermark, or as a large component of posters or signage. When aligned and repeated, the graphic elements create a pleasing pattern.